19 Agosto 2025

• RED Goes Green: Radisson RED Oslo City Centre Debuts as a Verified Net Zero Hotel
  19 Agosto 2025
  Radisson Hotel Group proudly announces the opening of Radisson RED Oslo City Centre, A Verified Net Zero Hotel. The hotel is a bold new addition to the Norwegian capital and one of the first two hotels globally to achieve Verified Net Zero status. Placing Radisson RED Oslo City Centre, A Verified Net Zero Hotel at the forefront of climate-conscious travel, the hotel offers 118 reimagined guest rooms, vibrant social spaces, flexible meeting facilities, and a playful twist on Scandinavian minimalism.
• How Much Should Hoteliers Be Spending on Marketing?
  19 Agosto 2025
  With the 2026 budgeting season around the corner, the question of marketing investment has once again become front and centre. In a recent Hospitality Net Viewpoint, Max Starkov set the stage by highlighting a striking imbalance: while U.S. hotels typically spend less than 2.5% of room revenue on marketing (including payroll), OTAs invest billions — Expedia alone allocated 54% of its 2024 revenue, or $6.9 billion, to marketing. Collectively, major OTAs spent $17.8 billion in a single year, dwarfing the combined marketing budgets of hoteliers worldwide.
• Hotel Standard Operating Procedures: Why an Ops Index Matters
  19 Agosto 2025
  Great guest experiences are made possible by well-run operations. Hotel standard operating procedures provide guidelines for staff to know exactly what to do for each guest touchpoint, whether it’s greeting the guest or turndown service. This makes delivering consistent service easier.
• Launching Its Visionary Hotel Jobs Program INNclusivity Brings Opportunity to Intellectually Diverse Adults: Major Benefits to Partner Hotels
  19 Agosto 2025
  ORLANDO - INNclusivity, a visionary, innovative approach to hotel training and hiring, is transforming the lives of adults with developmental disabilities and providing exceptional benefits to participating hotels. A rapidly expanding non-profit organization, unique to the hospitality industry, INNclusivity provides this often-neglected group with opportunities that offer gainful employment, newfound capabilities and a place in the workforce, while setting goals for a more secure and productive future. Founded by veteran hospitality executive Mike Schugt, INNclusivity partners with vocational schools and local hotels to identify potential workers, provide training and find suitable jobs within the hospitality industry. INNclusivity has expanded from its Orlando headquarters where four properties are part of the program, to hotels in Atlanta, New Orleans, Pittsburgh and San Francisco. In Fall, 2025, the organization will take its singular concept to Europe, expanding to Germany.
• Soho House & Co Inc. Signs Definitive Take-Private Agreement
  19 Agosto 2025
  Soho House & Co Inc. (NYSE: SHCO) (“SHCO”, “Company”, “we” or “our"), the global membership platform that connects a vibrant, diverse, and international group of members, today announced that it has entered into definitive agreements pursuant to which an investor group led by MCR and its Chairman and CEO Tyler Morse will acquire the outstanding shares of Soho House not held by certain significant shareholders. SHCO Executive Chairman Ron Burkle and the Yucaipa Companies LLC (“Yucaipa”) will roll their controlling equity interests in the Company and retain majority control of the business.
• Hotel Passport Scans on the Dark Web? Why the Garante’s Alert Matters—and How Hotels Reduce Risk
  19 Agosto 2025
  The Italian data protection authority (Garante) recently warned that several hotel IT systems were breached and high-resolution scans of passports and ID cards were stolen. Even when properties act quickly, these incidents highlight a structural problem in hospitality: front desks routinely create and store copies of the most sensitive identifiers a person has. Have you ever checked in and wondered why do we need to share our passport and put it on file indefinitely? This makes hotels prime targets for cyber-attacks and privacy risks.
• The Hidden Reason So Many Hotel Re-Openings Fail and How to Avoid It
  19 Agosto 2025
  Ask any hotel owner what they’ve invested in, and many will tell you about designer furniture, unique interiors or the best branding agency they hired. What you won’t hear as often is how prepared their operations are which often makes all the difference.
• PM Hotel Group Announces the Opening of Cambria Hotel Portland Pearl District
  19 Agosto 2025
  PM Hotel Group, a leading hospitality management company, announces the opening of Cambria Hotel Portland Pearl District, a stylish new addition to Portland’s vibrant urban landscape. Situated in the heart of the city’s fashionable Pearl District, the new property strengthens PM Hotel Group’s growing presence in the Pacific Northwest and aligns with the company’s strategy to expand in dynamic urban markets.
• European Hospitality - Revenue Management, KPIs, and Distribution: A Fragmented Landscape?
  19 Agosto 2025
  This article presents the second part of a large-scale study led by HES-SO Valais-Wallis in 1500 hotels across six European countries (1st part on AI published last 9th of July here).
• Hotel Granada Joins Design Hotels Portfolio
  19 Agosto 2025
  Hotel Granada, Atlanta’s design-driven hideaway in Midtown, is proud to announce its inclusion in the Design Hotels™ portfolio—a curated collection of independent hotels known for pushing the boundaries of hospitality, architecture and immersive guest experiences. As a member, the hotel will now participate in the Marriott Bonvoy® program, offering access to exclusive perks and loyalty rewards to a new global audience of creative and lifestyle-focused travelers.
• Turn Every Departure Into a Lasting Memory
  19 Agosto 2025
  As summer break winds down, families across the world are savoring their final getaways before the return of school bells and daily routines. For hospitality brands, this moment presents a unique opportunity: to ensure each farewell is as memorable as the stay itself.
• New AI Powerhouse Emerges for Hotels: Meet Agentic Hospitality
  19 Agosto 2025
  Today marks the official launch of Agentic Hospitality, a transformative new force that is redefining hotel distribution with its infrastructure-level AI deployment, empowering hotels and resorts to reclaim the guest journey––that was long dominated by Online Travel Agencies (OTAs)––and drive visibility and direct bookings. In collaboration with Google for Startups Cloud Program, Agentic Hospitality is tackling the evolving digital landscape head-on and enabling hotels to become discoverable and competitive on the increasingly dominant AI-native surfaces that are rapidly reshaping how consumers search and book travel.
• Call for Contributions: The HOTEL Yearbook 2026 – Converging Forces: The Future is Hybrid by Design
  19 Agosto 2025
  The HOTEL Yearbook invites forward-thinking hospitality leaders, analysts, consultants, and innovators from around the world to contribute to its highly anticipated 2026 Annual Edition, themed: "Converging Forces – The Future is Hybrid by Design."
• Turning Numbers Into Narratives
  18 Agosto 2025
  Budget season in hospitality can feel like trying to land a plane in fog—numbers are everywhere, and every decision impacts your property’s future. That’s where the Budgeting Playbook comes in as a clear, actionable guide to help you build a strategy-driven budget that aligns market realities with operational goals.
• From Room Distinctions to Revenue Engines: Rethinking Hotel Sales for the AI-First Era
  18 Agosto 2025
  The hotel industry’s love of tradition has quietly become a silent killer of revenue. Room categorization was never questioned in the past, not because it was perfect, but because technology made alternatives impossible. What once passed as ‘best practice’ now erodes pricing power and individuality in a world transformed by technology and shifting consumer behavior.
• What hotels get wrong about changing tech – and how to get it right
  18 Agosto 2025
  Changing your property management system (PMS) is one of the most important – and potentially disruptive – technology decisions a hotel can make. When it goes well, you unlock efficiency, revenue and a better guest experience. When it goes wrong, it can cause operational chaos, staff frustration and costly delays.
• RealTime Reservation Expands into Nightlife with Bond Nightclub at SLS Baha Mar
  18 Agosto 2025
  RealTime Reservation, the industry leader in dynamic hospitality booking technology, is extending its innovative platform into the nightlife sector with the launch of its Nightclub Tool at both Bond Nightclub and Jon Batiste’s Jazz Club at SLS Baha Mar. This move marks a significant expansion of RealTime Reservation’s offerings, bringing seamless, data-driven booking solutions to high-energy nightlife venues and intimate music lounges.
• Norway’s First Scandic Go Launches in Oslo
  18 Agosto 2025
  Scandic Hotels will launch Scandic Go in Norway by converting the existing Scandic Grensen hotel in Oslo into the country’s first Scandic Go hotel. By rebranding the centrally located 96-room hotel, Scandic will broaden its offering in Norway to meet the demand in the growing economy segment. The new hotel is expected to open during the first half of 2026.
• Global Hotel Construction Pipeline Reaches Record-High 15,871 Projects at Q2 2025
  18 Agosto 2025
  Lodging Econometrics’ (LE’s) Q2 2025 Hotel Construction Pipeline Trend Report states that the total pipeline ascended to a record-high 15,871 projects with 2,436,225 rooms, up 3% by projects and 2% by rooms year-over-year (YOY).
• A New Chapter for Beetham Tower: IHG Hotels & Resorts Introduces The Manchester Deansgate Hotel
  18 Agosto 2025
  IHG Hotels & Resorts, one of the world’s leading hotel groups, is proud to announce the latest addition to its luxury portfolio: The Manchester Deansgate Hotel.
• RMS Pay launches in North America to automate payments and boost hospitality profits
  18 Agosto 2025
  RMS, the leading hospitality platform for hotels, serviced apartments, vacation rentals, and outdoor accommodations, has officially launched RMS Pay in the United States and Canada.
• SilverStone Inns Partners with Stayntouch to Scale ‘Flag Smart and Profit More’ Franchise Model
  18 Agosto 2025
  Stayntouch, a global leader in cloud hotel property management systems (PMS), has announced a new partnership with SilverStone Inns, a cost-efficient and high-return alternative to traditional hotel franchises for independent hotel owners in the Pacific Northwest. SilverStone has selected Stayntouch as its exclusive PMS partner across its entire portfolio. With two properties already live on the platform, SilverStone plans to convert six additional hotels over the next 12 months, with a goal of expanding to 20 properties within two years.
• IHCL Enters into Strategic Partnership for 10 Hotels & 1000+ Keys; Expanding the Ginger Brand in South India
  18 Agosto 2025
  Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the agreement signing for 10 new hotels spread across southern states of India. This capital light arrangement will be an operating lease agreement under the Ginger brand.
• STR Weekly Insights: 3-9 August 2025
  18 Agosto 2025
  All financial figures in U.S. dollar constant currency.
• Quiet Luxury: The Art of Understated Wealth
  18 Agosto 2025
  In the world of luxury, ostentatious logos and loud statements of wealth are becoming rather ‘has been’. A quieter form of luxury is increasingly making waves based on more discreet messages that signal sophistication through subtlety and experience over item. This article explores the socio-economic forces driving ‘Quiet Luxury’ and its powerful evolution in high-end consumption.